Digital marketers
Move from general marketing into performance roles that manage budgets and results.
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Plan, build and optimise paid campaigns on Google Search, Display, YouTube and Shopping — with proper conversion tracking so every rupee is accounted for. A focused six-week course at techcadd Computer Institute Jalandhar with live account practice.
techcadd Computer Institute's Google Ads & PPC course in Jalandhar is for people who want to handle paid search seriously — digital marketers moving into performance roles, agency staff who manage client budgets, and business owners who want to know exactly what their ad spend is buying.
You start with account structure, bidding and budgets, then build Search campaigns with tight keyword groups and responsive search ads. From there you cover Display, YouTube and Demand Gen, Shopping with Merchant Center, and Performance Max — including when not to use it. Conversion tracking with Google Tag Manager and GA4 has a full week, because without it no campaign can be optimised.
The course ends with optimisation and reporting: search terms, negative keywords, bid strategies and a clear monthly report. It also prepares you to take Google's free Skillshop Google Ads certifications on your own account.
Measure every rupeeThis is an intermediate course. You should be comfortable with computers, the internet and basic marketing terms; our Digital Marketing course is the best preparation if you are new.
Move from general marketing into performance roles that manage budgets and results.
Build and optimise client accounts with confidence, not trial and error.
Run your own Search ads and stop overpaying for clicks that never call.
Add Google Ads management — a well-paid, results-based service — to what you offer.
Specialise early in one of the more technical, measurable areas of marketing.
Promote products with Shopping and Performance Max campaigns linked to Merchant Center.
Students reach the Jalandhar centre from Model Town, Urban Estate, Rama Mandi and Jalandhar Cantt, and weekend learners come from Phagwara, Kapurthala, Hoshiarpur and Nakodar. Morning, evening, weekend and 1-on-1 slots suit working marketers, and account work continues from home between classes.
Search ads appear exactly when someone types 'IELTS coaching near me' or 'Canada study visa consultant'. That intent is why businesses keep spending on Google.
Most wasted budgets come from not knowing which clicks became leads. You learn to track calls, forms and WhatsApp clicks properly.
You build campaigns in Google Ads yourself, and the trainer reviews your keywords, ads and settings line by line.
Smart bidding, Performance Max and AI-assisted ads are covered, including how to guide them with good data instead of trusting them blindly.
Six weeks, one module each, following the order you would set up and grow a real account.
Set up an account that is easy to manage and measure.
Each tool is used hands-on in class — you build, track and report inside them yourself.
Google AdsSearch, Display, YouTube, PMax
Google Analytics 4Key events & audiencesComplete the course and your campaign projects to receive a techcadd Computer Institute certificate, verifiable online. We also prepare you to sit Google's free Skillshop Google Ads certification exams, which you take on your own account.
Indicative monthly starting pay for freshers in Punjab. Actual offers depend on the employer, your campaign reports and how you interview.
Building and managing Google Ads for agency clients
Paid campaigns measured on leads and sales
Search, Shopping and PMax account management
Tracking, reporting and optimisation support
Basic knowledge helps, since this is an intermediate course. If you are completely new, the full Digital Marketing course covers the foundations and includes Google Ads.
Campaigns are built inside real accounts. Where a campaign is launched, it runs on a small, capped budget on your own or a practice business's account — the trainer helps you set limits first.
Google's Skillshop certifications are free exams you take on your own account. The course prepares you for them; the certification itself is issued by Google, not by us.
Yes, but clients trust budgets to people with results. Most start with small local accounts and build a track record before charging more.
Each project is built inside Google Ads or Tag Manager and reviewed by your trainer before it goes into your portfolio.
Research keywords, write responsive search ads and structure ad groups for a local service business.
Track form submissions, calls and WhatsApp clicks with Tag Manager and GA4 on a live website.
Build remarketing audiences and a display/video campaign to bring visitors back.
Audit an account for wasted spend and present a monthly report with next steps.
Paid search improves through small, measured changes. Every topic is taught the same way.
The trainer shows the setup inside Google Ads, step by step.
e.g. A new ad groupYou make sure every result is measured before spending.
e.g. A form-submit conversionYou review the data and adjust keywords, ads or bids.
e.g. Adding negative keywordsGoogle Ads is easy to start and easy to waste money on. What matters is learning structure and tracking properly, with someone checking your work.
Trainers who manage live ad accounts and budgets.
You build campaigns in Google Ads yourself, every class.
Your account settings and reports are reviewed individually.
A full week on Tag Manager and GA4 conversions.
Resume and portfolio help, mock interviews and job drives with 500+ hiring partners.
25,000+ students trained across Punjab, rated 4.9★ on Google.
Questions worth asking before you join any Google Ads course, including this one.
| Feature | techcadd Computer Institute | Typical institute |
|---|---|---|
| Practice | Campaigns built inside Google Ads | –Slides and screenshots |
| Campaign types | Search, Display, YouTube, Shopping, PMax | –Search only |
| Conversion tracking | Full week on GTM and GA4 | –Briefly mentioned |
| Optimisation | Search terms, negatives, bid strategies | –Not covered |
| Reporting | Monthly report in Looker Studio | –Not covered |
| Certification prep | Google Skillshop exam practice | –Varies |
| Timings | Morning, evening, weekend, 1-on-1 | –Fixed single slot |
The right-hand column describes what is commonly offered in the market, not any particular institute.
Rated 4.9★ on Google by students of every age and background.
“The conversion tracking week changed how I look at campaigns. My tracking setup project helped me get the job.”
“I already knew social media. This course gave me the Search and PMax depth I was missing.”
“We were spending on Google without knowing what worked. Now I read the search terms myself and our cost per lead is lower.”
“The Merchant Center and Shopping module was exactly what I needed for my online store.”
“Evening batch after work. Small group and the trainer reviewed our keyword lists one by one.”
“Managing two small local accounts now. The reporting template makes client updates simple.”
Still unsure? A counsellor can walk you through batches, fees and the syllabus in one short call.
📞It is an intermediate course. Basic computer and marketing knowledge is expected; complete beginners should start with the full Digital Marketing course.
The course runs for 1.5 months (about six weeks). Morning, evening and weekend batches are available, plus 1-on-1 slots on request.
Yes. You build campaigns inside real Google Ads accounts. Any live campaign runs on a small, capped budget that you control.
Yes. Display, YouTube, Demand Gen, Shopping and Performance Max each get dedicated time.
We prepare you for Google's free Skillshop Google Ads exams, which you take on your own account. You also receive a verifiable institute certificate.
Yes. We help with your resume and portfolio, run mock interviews and share openings and job drives from our hiring partners.
Yes. Book a free demo class, see the lab and meet the trainer before you decide.
Talk to a counsellor today. One conversation is usually enough to identify the right learning path, career direction, and training roadmap.
Book a free demo class and see the lab before you decide.